The holiday season is upon us which means the biggest shopping days of the year: Black Friday and Cyber Monday. While it's common to see deals on electronics, toys, and other consumer goods during these sales events, there are also many great deals available for business tools and software. In particular, CRM software vendors offer deep discounts and promotions during Cyber Monday to attract new customers. With black friday sales for tools reaching record highs in recent years, Cyber Monday presents a prime opportunity for businesses to upgrade their CRM or implement a new system at a significantly reduced cost.

 

What is CRM Software?

 

Before diving into the Cyber Monday deals, it's important to understand what CRM software is and how it can benefit businesses. CRM, or Customer Relationship Management, refers to technologies that help companies manage their interactions with current and potential customers. The primary functions of a CRM system include:

 

Customer Data Management: Storing all customer profiles, contact details, purchase histories, and other information in a central database.

 

Marketing Automation: Tools for managing email marketing campaigns, event registrations, lead scoring, and other digital marketing tasks.

 

Sales Automation: Features like contact management, opportunity and pipeline tracking, forecasting, and reporting to help sales teams be more effective.

 

Customer Service: Case management, knowledge bases, and support ticket systems to improve customer support.

 

Collaboration: Shared workspaces, communication tools, and reporting dashboards so teams can work together.

 

By implementing a CRM, businesses gain visibility into their customer relationships, streamline marketing and sales workflows, and deliver better customer experiences. This helps increase revenue, retention, and overall business performance.

 

Top CRM Software Deals for Cyber Monday

 

Now let's dive into some of the top CRM software deals and discounts being offered specifically for Cyber Monday:

 

Salesforce: One of the largest and most full-featured CRM platforms. New Salesforce customers can save 15-25% on their first year license with promo code CYBERMONDAY2022.

 

HubSpot CRM: An easy to use CRM for small businesses. Get the free CRM plan forever with an annual subscription or 25-30% off the professional/enterprise tiers.

 

Zoho CRM: An affordable CRM with robust features. Save 30% on all standard contracts signed on Cyber Monday using code CYBERMONDAY30.

 

Insightly: Intuitive CRM great for growing small businesses. Save 40% on annual plans with coupon CYBER40.

 

Pipedrive: Sales focused CRM. 30% off annual plans for Cyber Monday only with coupon PIPEDRIVE30.

 

Agile CRM: Simple and customizable for agencies/consultants. 40% off annual/multi-year plans with code CYBERMONDAY.

 

Freshworks: All in one customer engagement suite. Save 25% site-wide with promo CYBER2022.

 

Nutshell: Relationship CRM. 30% off annual and multi-year subscriptions with code CYBER30.

 

Be sure to check vendor websites and sign up for email lists to catch these limited time offers that generally expire at midnight on Cyber Monday. The savings can amount to thousands per year.

 

Why Upgrade Your CRM on Cyber Monday?

 

There are some key reasons why Cyber Monday presents a prime opportunity for businesses to upgrade their CRM system or implement one for the first time:

 

Deep Discounts - As mentioned, CRM software vendors offer their biggest discounts of the year on Cyber Monday, saving businesses 15-40% on annual licenses. This can result in thousands saved over the standard pricing.

 

New Features - Many vendors also use this sales period to launch new features and functionality. Buying during a discount provides access to the latest innovations right away.

 

Reset Contracts - For businesses stuck in long-term contracts, it's a chance to renew at a lower rate or switch platforms entirely to one with better fit.

 

IT Budget Planning - IT departments can more easily justify the investment thanks to the significant cost savings from Cyber Monday promos versus standard pricing.

 

Avoid Procrastinating - Rather than delay buying a new system, take advantage of limited time offers that may not be repeated for a full year.

 

Early Implementation - This allows time for setup, customization and training so the new CRM is fully deployed and providing value by the new year.

 

Tips for Maximizing Cyber Monday CRM Deals

 

To get the most value out of Cyber Monday CRM deals, companies should take a strategic approach:

 

Evaluate Needs - Review gaps, feedback from stakeholders, and future goals to define must-have capabilities in a new system.

 

Research Options - Learn about top CRM platforms to determine best fits based on budget, industry, company size and specific use cases.

 

Request Demos/Trials - Try out front-runners before Cyber Monday to test functionality and get live demonstrations.

 

Negotiate - Leverage research and multiple discounted quotes to negotiate further down on preferred vendors if needed.

 

Budget Accurately - Factor in all costs like implementation support, third party integrations, customization to avoid sticker shock later.

 

Plan Rollout - Allow time for data migration, configuration, training and testing with a realistic timeline.

 

In Conclusion, taking advantage of deep CRM discounts on Cyber Monday can provide substantial long-term savings for businesses while also upgrading tools that fuel growth. By doing research ahead of time, companies can select the optimal new system and maximize the value of these limited time offers.